/art direction /rebranding /packaging /photography
CLIENT
Founded in 2019, IFL Watches emerged from a vision to redefine the essence of timekeeping. The passion for horology goes beyond traditional limits, transforming every watch into a canvas that paints a journey, echoing the individuality of its wearer, one wrist at a time. Their essence is watch customisation.
ASSIGNMENT
IFLW approached me with a need to completely refresh their brand identity. They were looking for a new, modern look that would not only redefine their visual presence but also resonate with their target audience. This rebranding encompassed every aspect of their identity, from packaging design to the overall brand language, ensuring consistency and alignment with their evolving business goals.
SOLUTION & PROCESS
We have created the world of IFLW where everything is All but Vanilla. This project involved a complete rebranding for IFLW, who sought a fresh, cohesive identity to better reflect their values and appeal to a broader audience. The task included redoing their entire visual identity, from logo and color palette to typography and packaging design. Additionally, we established a consistent identity language that would unify their brand presence across all platforms and products.
Art Direction & Graphic Design: Lucrecia Diaz
Photography: Lucrecia Diaz Irina Mylnikova
Website: iflwatches.eu
