Inspired by art, nature and a world of diverse experiences.

Based in Stockholm, working worldwide.

Hola! I'm Lulu, a multidisciplinary designer and art director. My creative journey began in the early nineties, from crafting and painting as a child to studying Visual Arts, Graphic & Fashion Design and Art History.
Proudly born and raised in Argentina. I have worked across diverse markets such as Latin America, Canada and Italy before adopting Sweden as my home. I tend to blend these diverse cultural influences into everything I do. I’m drawn to projects that ignite my artistic passions—whether it’s interior design, fashion, editorial, beauty— or any creative venture that sparks my interest. In past professional experiences, I've cherished learning from talented art directors and designers, collaborating with photographers, stylists, and other creative teams to make visuals that align with varied brand identities. I’ve also led smaller productions, managed creative workflows, and curated imagery to maintain high aesthetic and technical standards.
When I'm not designing, you can find me exploring the world, making sourdough bread, painting, eating empanadas, wandering in nature, or daydreaming about transforming spaces into something unique.

Let's connect! lucrecia.m.diaz@gmail.com

Having a real love for patterns —and William Morris!— reflections of light, the sound of nothing, urban gardens, sunny mornings, cookbooks, bold typography, vintage markets, Eric Satie, curated spaces, analog photography, DIY old furniture and everything Italian. 
EXPERIENCES

FREELANCE
Design, Illustration & Art Direction
Hybrid/Remote 2019 Today

Sweden  May 2023 – July 2024

Sweden  Jan 2022 – May 2023

Canada  2018 -  2022

Argentina  2017 – 2018

Canada 2013 - 2017

EDUCATION
Bachelor in Art History
Bachelor in Design
Visual Arts Teacher