/identity /branding /photography
EL&LJUS DESIGN
CLIENT
Founded in 1994, they are a Swedish full-service electricity supplier with a focus on quality, innovation and sustainability. For more than 30 years they have implemented solutions in electricity, lighting, communication and service & maintenance.
ASSIGNMENT
When our client reached out to us to redesign their logo for their 30th anniversary, they understood the importance of a refreshed brand identity to mark this significant chapter. Since 1994, El & Ljusdesign has consistently proven that expertise, precision, and a dedication to quality make a real difference. As a design studio committed to excellence, we were excited to create a logo that reflects their enduring legacy and ensures that value always surpasses cost.
SOLUTION & PROCESS
We started by designing a new logo, developing a completely new color palette and typeface. The new design refreshes every aspect of the brand’s identity, while improving the brand’s perception among the target audience and clearly differentiating it from its competitors. The brand is characterised by quality, innovation and technical know-how. Therefore we invested in a modern and technology-oriented visual language, where we created a series of high-tech images of tools and gadgets that our customers encounter on a daily basis in their work. It is the same object, but now produced in a new way. In addition to that, we have also developed picture styles for project presentations and on-site documentation.
Creative Team: Made Studio
Graphic Design: Lucrecia Diaz - David Tonstrom
Photography: David Tonstrom
Website: el&ljusdesign.se
