/re-branding /packaging /social media /web design
LIBERTÉ
CLIENT
Liberté is an Argentinian premium loose-leaf tea brand rooted in nature and conscious consumption. Offering pure teas and curated blends made from organic, sustainably sourced ingredients, the brand works directly with producers at origin. Liberté believes tea is more than a beverage — it is a ritual that connects people to nature, culture, and moments of calm.
ASSIGNMENT
We were tasked with creating a clear and distinctive brand identity for Liberté, capable of communicating quality, elegance, and authenticity while making the world of loose-leaf tea accessible to both experienced tea drinkers and new consumers.
SOLUTION & PROCESS
We developed a refined brand concept based on the values of freedom, purity, and exquisiteness. The visual identity draws inspiration from natural landscapes — earth, water, sky, and vegetation — expressed through a soft yet contrasting color palette. Through thoughtful design and storytelling, Liberté invites consumers to discover the history, properties, and sensory experience of tea, guided by the expertise of a certified tea sommelier.
